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The Period of PURPLE Crying®

The Period of PURPLE Crying® program is the name given to the National Center on Shaken Baby Syndrome’s evidence-based SBS prevention program, which includes a full color 10-page booklet, parent reminder card, 10-minute PURPLE Crying video and a 17-minute Crying, Soothing, Coping: Doing What Comes Naturally video intended to be given to parents of new infants. The program has two aims: to support caregivers in their understanding of early increased infant crying, and to reduce the incidence of shaken baby syndrome/abusive head trauma.

A Child Development Educational Approach to Prevention

The Period of PURPLE Crying program takes a normal child development approach by helping parents and caregivers understand the frustrating features of crying in normal infants that can lead to shaking or abuse. The program provides the opportunity for parents to learn about the crying characteristics from over 50 years of research on normal infant crying conducted by Ronald G. Barr, MDCM, FRCPC, and other scientists worldwide.

Have you ordered the Period of PURPLE Crying program materials before?

If you have not ordered before, please review the following three easy steps:
  1. Register for the Complimentary Online Training*
  2. Review the Implementation Protocol
  3. Sign the Fidelity Agreement and return via email to: purple@dontshake.org or fax to: 801-447-9364
*The Period of PURPLE Crying program comes with complimentary online training for organizations that are delivering and reinforcing the PURPLE program messages to parents. This course called “Period of PURPLE Crying Training for Implementation” will educate and prepare providers to deliver the evidence-based Period of PURPLE Crying education and materials to parents.

How to Order:
  • Order online: Once you have completed the implementation process above, register for an account here. Please allow up to 24 hours for your organization to be validated as a PURPLE customer after registering your account
  • Email: Send a purchase order (PO) or quote request to PURPLE@dontshake.org or fax to (801) 447-9364
  • Call: Contact the PURPLE team via phone at (801) 447-9360 Ext 1

Period of PURPLE Crying
Program Materials Pricing

Booklet + App package
Available in English, Spanish and French
$2.50 per unit

PURPLE Dad's Card
Available in English and Spanish
$0.25 each

PURPLE Program App Poster 11x17
Available in English only
$1.00 each